Yo Yo Honey Singh has entered the spirits business with Casa Tupka, a premium tequila brand that he has founded. The brand is being presented as a Mexico-crafted tequila made from 100% Blue Agave, with the first collection planned around two expressions: Blanco and Reposado. Casa Tupka's official website currently lists both bottles as coming soon and is accepting registrations for launch updates.

The brand has also become the name behind Honey Singh's latest music release. “Casa Tupka Anthemo”, featuring Priyanshi, was released on September 19, 2026. The track was announced through Honey Singh's official YouTube channel before its release, directly connecting the song with the Casa Tupka name.

Casa Tupka Tequila

Casa Tupka describes itself as a handcrafted premium tequila founded by Yo Yo Honey Singh and crafted in Mexico. The brand says Honey Singh travelled to Mexico and spent time in the agave-growing region while being involved in the production process. Its official website places the project in Jalisco, Mexico and says the tequila is made from Blue Agave.

The first two products are Casa Tupka Blanco and Casa Tupka Reposado. Blanco is described by the brand as an unaged tequila, while Reposado is aged in oak barrels for between two and twelve months. Both products are currently marked “Coming Soon” on the official website.

Casa Tupka Anthemo

Honey Singh released Casa Tupka Anthemo on September 19. Apple Music lists it as a single by Yo Yo Honey Singh featuring Priyanshi, with a runtime of about three minutes.

The song was promoted through Honey Singh's official YouTube channel in the days before release. The teaser described it as bringing his signature sound and energy while announcing the September 19 release date.

The release gives the tequila brand its own piece of music rather than relying only on conventional advertising. The name of the song itself is Casa Tupka, making the connection between Honey Singh's music and the new tequila brand direct.

The Tequila Is Still Listed as Coming Soon

Despite the recent promotion, Casa Tupka's official website does not currently show the two tequila expressions as available for purchase. Both Blanco and Reposado remain listed as coming soon, with the website offering a waitlist for people who want launch information.

The website says Casa Tupka is intended to arrive as a premium tequila collection made in Mexico. It also describes Blanco around fresh agave and citrus notes, while the Reposado profile includes vanilla, caramel, spice and oak.

Honey Singh's New Brand

The Casa Tupka project adds a business venture to Honey Singh's music career. The official brand material identifies him as the founder and says the tequila was developed through his involvement in Mexico rather than being presented simply as a celebrity endorsement.

For now, the public rollout is centred on the brand identity and Casa Tupka Anthemo, while the actual tequila bottles remain listed for a forthcoming release. The brand's website asks visitors to join its waitlist for further information.

The song is already available across major music platforms, with Apple Music recording its release on September 19, 2026.

Casa Tupka is therefore not just a new name attached to Honey Singh's latest song. It is the name of his upcoming tequila brand, with its first Blanco and Reposado expressions still awaiting their wider commercial release.